Five Quiet Mistakes Undermining Social Change
+ the science‑informed shifts that move people toward action
Good instincts aren't the same as good strategy
You may already know your audience, your issue, and your message. But social change asks us to move people through more than information.
It asks us to move through identity, emotion, resistance, hope, overwhelm, and belonging.
This tool names five common mistakes that can quietly undermine advocacy and communications work, and offers science-informed shifts to help you think more strategically about what your message is really asking people to feel, believe, and do.
Which one connects with you? Click it below, or start from the top.
Want to keep exploring?
These five shifts are just part of the foundation. Revisit any of them with your team, and notice which ones show up most in your work.
Mindbridge is the nation’s leading non-profit using brain and behavioral science to empower human rights defenders. As a diverse group of activists, scientists, clinicians, storytellers, and humans, we conduct programming, support partnerships, and direct research at the intersection of psychological science and human rights. Through these efforts, Mindbridge is growing a science-driven community that gives human rights defenders access to the hearts and minds of those they serve.
To change hearts and minds, you first must learn to access them.