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Brain Science for Advocates: How People Actually Engage with Information

Communications leaders at mission-driven organizations are being asked to move faster, respond to increasingly complex public narratives, and make high-stakes messaging decisions with less and less time for reflection.

But what if the challenge isn't what you're saying- it's how your audience is receiving it?

Mindbridge, the nation's leading non-profit using brain and behavioral science to empower human rights defenders, is offering a free, one-hour live webinar designed specifically for communicators at mission-driven organizations. Drawing from cutting-edge neuroscience and behavioral science research, this session will explore how people actually process and engage with information, and what that means for how you craft messages that land.

You'll leave with at least one concrete tool you can apply to your communications work right away.

What to expect:

  • Facilitated by expert practitioners, designed by PhD-level scientists

  • Grounded in applied psychology and neuroscience

  • Immediately practical, not theory for theory's sake

  • Space for live Q&A with the scientists behind the content

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June 11

Brain Science for Advocates: How People Actually Engage with Information