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Brain Science for Advocates: How People Actually Engage with Information

Frontline defenders working to end gender-based violence are navigating a rapidly shifting landscape: rising anti-gender movement rhetoric, increasing online targeting of advocates and survivors, and the ongoing challenge of engaging communities in ways that are safe, ethical, and healing. Effective communication has never been more important, or more complex.

Designed for leaders and communicators at mission-driven organizations, this free, one-hour live webinar is created specifically for those advancing gender justice and survivor-centered change. Drawing from cutting-edge neuroscience and behavioral science research, this session will explore how people actually process information, form beliefs, and decide to engage, and what that means for crafting messages that resonate, reduce harm, and inspire action in today’s environment. Participants will leave with at least one practical tool they can apply immediately to strengthen outreach, advocacy, and community engagement.

What to Expect:

  • Facilitated by expert practitioners and designed by PhD-level scientists

  • Grounded in applied psychology and neuroscience

  • Immediately practical strategies you can use right away

  • Guidance for communicating in polarized and high-risk environments

  • Live Q&A with the scientists behind the content

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January 27

In Partnership with Red, Wine & Blue: Understanding Authoritarianism + Extremism: The Psychology of Radicalization